Digital Marketing Live!

How do you jump from Marketing/Data Analyst or Channel Owner into CRO?

10:40 30 minutes Stage 2
Dorian Sayazi Crespo Gonzalez Samsung

Discover the pathway to becoming a Conversion Rate Optimization (CRO) Specialist. Learn how to leverage transferable skills from your previous roles, adopt a customer-centric approach, utilize key technical proficiency, and enhance communications skills to optimize conversions.

In this presentation, you are going to learn how to unlock career growth opportunities and navigate this fantastic role with confidence.

Dorian Sayazi Crespo Gonzalez

Dorian Sayazi Crespo Gonzalez


Dorian is a passionate CRO specialist, with extensive experience in AB testing, user research and data analysis. She has a bachelor’s degree in Mechatronic Engineering and later pursued a master’s degree in Digital Business and Innovation. After working in her field for several years, she moved into the exciting world of CRO, experimentation and personalization.

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