Juliana Magalhães Rocha

Juliana Magalhães Rocha is the Global Media Lead for Heineken, leading the brand’s strategic efforts to master emerging media channels. A specialist in global media strategy and innovation, Juliana oversees the brand’s collaborative research into CTV attention and omnichannel performance. Her leadership in the "test and learn" space has successfully delivered multi-market insights that bridge the gap between creative excellence and measurable sales lift.