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Ellen Ritmeester

Optimizely

Ellen is a global marketing leader with deep expertise in performance marketing, ABM, digital campaigns, and content strategy. She builds integrated marketing programmes that drive measurable growth — and brings the cross-functional collaboration skills to make them stick.

People-first in her approach, results-focused in her output, Ellen has a proven track record in B2B tech. She knows how to align teams, move fast, and create work that lands.