Own the audience, own the moment!
As marketers, it has never been more difficult to plan and activate a media campaign.
The challenge is that we are marketers with products and services that we want consumers to hear about with scale and accuracy. The reality is that we want to own the moment and our audience. So let’s take a look at who, when and where to target.
In this session, James Colborn will explore how looking at these challenges in the simplest way will actually lead to meaningful results. We will explore the immediate opportunities to influence the results of media campaigns and move beyond the complexities of the cookieless ecosystem.
