Digital Marketing Live!

Martine van der Lee

KLM Royal Dutch Airlines

Martine van der Lee is Director Social Media at KLM. With her team, she is responsible for designing and delivering pioneering digital services at KLM. She has turned social media in its third digital entry point – next to its app and website – by offering flight information and documents on platforms such as WhatsApp, Messenger and Wechat, implementing AI at social media service and offering services on Voice platforms like Google Home.