A-C started her career in Tech (Google), but quickly moved to the real love of her life: fashion. She never lost sight of technology: after starting at Tommy Hilfiger in Marketing, she quickly moved into the digital space. Leading the company’s Digital Hub, she oversaw Digital, Innovation and Technology for PVH Europe. A-C’s speciality is digitization of the fashion value chain and she’s the founder of two corporate startups that spun out of PVH – Hatch and Stitch – with a mission to future proof the fashion value chain from design to sales.
A-C is quickly becoming one of the leading experts on web3 and digitization in fashion. She covers the topic for Forbes as a Technology Council Member and leverages her LinkedIn to create a community for fashion-tech people.