Winning with CRO- key pillars of a successful conversion optimisation program

Marketing goals in an online business have changed from just generating max no. of clicks to creating actual impact on the revenue. An online marketer’s KPIs have also evolved from exploring data driven attribution to tying marketing to revenue with deep insights in to the customer buying journey. This session brings forth the key pillars on which a successful conversion optimization program is built. Marketers can learn more about how to approach CRO in a structured manner to make a positive impact on their conversion optimization goals be it increased revenues, higher no. of leads or better customer engagement.