Digital Marketing Live!

Winning with CRO- key pillars of a successful conversion optimisation program

15:20 30 minutes presentation Stage 7
Deepak Lamba VWO

Marketing goals in an online business have changed from just generating max no. of clicks to creating actual impact on the revenue. An online marketer’s KPIs have also evolved from exploring data driven attribution to tying marketing to revenue with deep insights in to the customer buying journey. This session brings forth the key pillars on which a successful conversion optimization program is built. Marketers can learn more about how to approach CRO in a structured manner to make a positive impact on their conversion optimization goals be it increased revenues, higher no. of leads or better customer engagement.

Deepak Lamba

Deepak Lamba


Deepak is a CRO leader and heads the business at VWO for Europe.  As a CRO consultant he has helped online businesses across Europe to achieve positive revenue uplift through CRO to the tune of multi-million dollars.

VWO is your all-in-one conversion optimisation platform to increase conversions & online sales. VWO’s integrated platform enables you to understand visitor behaviour, run experiments, personalise experiences and re-engage them across the entire customer journey.

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