Digital Marketing Live!

TikTok: where entertainment meets commerce

12:40 30 minutes Stage 1
Koen Vanderhoydonck TikTok

While TikTok has established itself as a source of entertainment for the masses, it is also changing the way that people shop, explore and discover products, becoming an essential part of any marketing strategy nowadays.

Koen will paint the picture of how the short-form video giant strives to deliver a perfect balance between community, entertainment, and shopping, and showcase how marketers can reach their objectives on the platform.

Koen Vanderhoydonck

Koen Vanderhoydonck


Koen is responsible for the go-to-market strategy and product adoption of TikTok’s performance marketing solutions in (among others) the Middle East, Eastern Europe, and Africa.

Before moving to Dubai, Koen worked with numerous top performance advertisers in the Netherlands as a Performance Marketing Specialist at Google.

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