Digital Marketing Live!

Think like a publisher voor lange termijn content strategie

30 minutes presentation
Fleur Willemijn van Beinum

Waarom merken moeten denken als een publisher om op lange termijn content te laten bijdragen aan de business objectives. Hoe doe je dat, wat heb je nodig en wat zijn de tips vanuit de praktijk? Van organisatorische inrichting, content eco-system tot de combinatie van content productie en media buying.  

Fleur Willemijn van Beinum

Fleur Willemijn van Beinum

Fixing the basics and breaking the silos. Setting up the content strategy and digital eco-system, including social media. First things first, fix the basics and fundamentals to excel in content that contributes to business objectives. Combining media buying and creative production to optimize effectivity and efficiency. Smarter usage of social algorithms to gain further optimization. Using data to discover the needs of your audience. 

Setting up internal organization with the alignment of all silos and stakeholders with reporting based on KPIs.

Creating assets at scale, depending on market maturity, local and regional needs, transcreation and DAM management.  

In a nutshell, experienced Content Director with a hands-on mentality to optimize with a ‘fail fast, adapt faster’ mentality.