Digital Marketing Live!

The third big wave in digital advertising could be Retail Media

12:00 30 minutes presentation Stage 7
Alfonso Duro Amazon Ads

Insider Intelligence has stated the Retail Media is destined to be the third big wave in digital advertising (the first was search, the second was social). As the advertising landscape continues to change and consumer habits evolve, marketers are tasked to do more with less. Amazon Ads will dive into the value Retail Media provides a brand and business; from industry trends to the value of first-party insights and what the future holds.

Alfonso Duro

Alfonso Duro

Amazon Ads

Recently appointed General Manager of Amazon Ads, BENELUX, Alfonso Duro has spent the last 15 years working in the media and adtech industry. He’s in his fourth year at Amazon, during which he has lead teams driving the advertising efforts to reach the US Spanish audience, building the Partnerships ecosystem across LATAM, and supporting AdTech development for Independent Agencies in the US. Before his tenure at Amazon, he spent 8 years at Google, in different leadership roles across US, EMEA and MENA regions, and 3 at Microsoft.

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