The surprising factors in making strategy come alive
Adidas has launched its Own the Game strategy. In fact, any company, team, or individual strategizes for their win. But let’s be honest. Do you know your strategy? And how do you execute one? Since I joined the company, I have noticed the magic of making something as ambiguous as the word ‘strategy’ come to life – almost as a powerful sports chant. I want to share what adidas aims to achieve and how we live our strategy.
