The success case study of Heinz Ketchup Zero: attention metrics in practice
Attention metrics in practice: we will show you the results of the success case of a campaign for ketchup, which is done in collaboration with Dentsu Benelux and Lumen. During this presentation, Angela Tropper reveals how through a few simple in-flight optimizations, it has been possible to produce a 20% improvement in performance, demonstrating the actionable application of live attention measures.