Digital Marketing Live!

The Killer Opinion: To Beat Your Competition, Just Add Data

13:20 30 minutes presentation Stage 5

In today’s industry, we are flooded with both data and opinions resulting in blurred lines.  Data is taken out of context, top level data is applied to all audiences/segments and data-driven opinion is drowned out.  Often we have SO much data we drive engagement based on opinion due to “analysis paralysis” and time pressures.  Tealium and their customer will convey how we conquer these challenges, combining data and insights to create a killer opinion to delight our audiences.

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