Performance content, from quantity to quality conversions
Can we keep on doing advertising the way we do or does the perception change? Content is King; Distribution is Queen! But how do we get there and help brands with their return on ad spend? How do we drive conversions in a meaningful way for brands addressing audiences through data? Thinking in creative & media, we need to transform and build around data first as a centre before considering activation to target and optimise the best possible way and deliver meaningful content. We need a mindset change and plan holistically onsite and offsite to empower and engage our audiences.