Digital Marketing Live!

How to engage Generation Z

10:40 30 minutes presentation Stage 1
Wilko Koning Samsung

As Samsung we are struggling to convert Generation Z from Apple to Samsung. Awareness levels are extremely high, but the drop off to Consideration, MPSA and PTO is big. In this presentation we will show you how to create impact on these key Brand Funnel KPI’s through an engaging Gen Z campaign.

Wilko Koning

Wilko Koning

Samsung

Papa. Husband. “Athlete” in a time crunch.

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