Digital Marketing Live!

How KLM uses technology in social media to be ever more personal.

16:40 30 minutes presentation Stage 1
Martine van der Lee KLM Royal Dutch Airlines

Martine van der Lee will talk about how KLM uses social media to help customers in the best possible way. From using artificial intelligence for answering customer questions faster to being able to book a ticket and checking in on platforms as Facebook Messenger, WhatsApp, Twitter and Wechat: KLM is a pioneer of bot technology and AI to make things easier for its employees and customers.

Martine van der Lee

Martine van der Lee

KLM Royal Dutch Airlines

Martine van der Lee is Director Social Media at KLM. With her team, she is responsible for designing and delivering pioneering digital services at KLM. She has turned social media in its third digital entry point – next to its app and website – by offering flight information and documents on platforms such as WhatsApp, Messenger and Wechat, implementing AI at social media service and offering services on Voice platforms like Google Home.

Gelijktijdige sessies