Digital Marketing Live!

How KLM uses technology in social media to be ever more personal.

16:40 30 minutes presentation Stage 1

Martine van der Lee will talk about how KLM uses social media to help customers in the best possible way. From using artificial intelligence for answering customer questions faster to being able to book a ticket and checking in on platforms as Facebook Messenger, WhatsApp, Twitter and Wechat: KLM is a pioneer of bot technology and AI to make things easier for its employees and customers.

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