Digital Marketing Live!

Heineken Experience: data driven digital marketing growth strategy

12:00 30 minutes presentation Stage 2
Ortwin Verreck OrangeValleyMaria Mihaylova The HEINEKEN Company

Building a successful Data Driven Growth Strategy for the Heineken Experience. How we (re)define our audience(s), How we used these segmentation to improve the conversion rate per audience. How we developed a data driven predictive model and how we adopt a way of working with a shorter time to market and a faster learning cycle.

Ortwin Verreck

Ortwin Verreck

OrangeValley

Ortwin Verreck is Managing Director of OrangeValley for more than 10 years.

Maria Mihaylova

Maria Mihaylova

The HEINEKEN Company

Maria Mihaylova has a green Heineken heart. The last couple of years she has been responsible for all marketing & PR related activities for the Heineken Experience.

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