Digital Marketing Live!

Generation Twitch: Leading Cultural Change

16:00 30 minutes presentation Stage 1
Nicoletta Besio Amazon Ads | Twitch

By 2030, GenZ will earn $33 trillion and represent 27% of the world’s income. As they step into their power as trendsetters leading social and cultural change, brands need to understand their influence or risk being left behind. Twitch Ads (part of Amazon Ads) will share a deep dive on how brands and marketers can better understand and connect with GenZ.

Nicoletta Besio

Nicoletta Besio

Amazon Ads | Twitch

Nicoletta Besio, has over 15 years of experience in sales, digital marketing, technology and digital advertising, with a focus on innovation. She joined Twitch in April 2021 as Sales Director Pan-EU with the aim of leading the strategic direction and defining business strategies for the market aimed at increasing customer engagement and partnerships with brands. Prior to joining Twitch, she spent 10 years at Google, where she led a business unit responsible for the digital transformation of key customers in the Tech, Telco, Media & Ent and E-commerce sectors.

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