Content Marketing on YouTube
An own content hub within the online video world becomes more and more important for brands to directly engage with their customers and become part of their conversations. It’s not about direct advertising, it’s about creating branded content that delivers additional value to the audience. It all starts with identifying the right platform and developing content that combines passion points of the target group and the brand’s positioning. Together, Brandboost by Divimove and ING developed the fastest growing Dutch branded channel “ING Only Football”. In a 30 minutes talk they share insights and learnings from their latest branded content experiences.