Digital Marketing Live!

Chaos to Clarity: Tackling Marketing Inefficiencies and Measuring Success

11:20 30 minutes presentation Stage 4
Mark Wakelin Optimizely

Are you tired of drowning in emails and spreadsheets, wondering if your marketing efforts are even making a difference? What about sending countless emails and messages on Teams or Slack, only to receive no response? Or spending hours creating content for it never to be seen, used, or heard of again. Welcome to the broken world of marketing.

Join us as we discuss inefficiencies, silos, hippos and the elusive ROI. Get ready to go from chaos to clarity, transform your team’s impact, and finally be able to prove it.

Mark Wakelin

Mark Wakelin


Mark has been working in Martech for the last five years, starting his career at Hootsuite and now serving as a Senior Consultant at Optimizely. During this time, Mark has collaborated with hundreds of companies, gaining a wealth of experience in identifying the inefficiencies within marketing processes. Mark has developed an in-depth understanding of why these inefficiencies occur and, more importantly, how to solve them. At Optimizely, Mark works closely with customers, helping them to identify bottlenecks within their marketing processes. He focuses on challenges such as inefficient workflow management, organizational silos, inadequate reporting structures, and difficulties measuring impact.

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