Building your brand before your start-up hits puberty.

Building a business is like raising a toddler. It’s all about priorities. First learn to walk, then to talk, and then to use the potty. Similarly, with startups, first you define your product, business model, then distribution. And for both, character, talent and traits will follow. 

Just like the first 1000 days are influencing a child’s future health and happiness, it pays off to start building your brand from the moment your business is born.