Digital Marketing Live!

Believe, buy, belong: creating loyal customers through purpose.

13:20 30 minutes presentation Stage 3
Lotte Derichs-Sluiter Capgemini
  • Challenges in de markt
  • Trends in loyalty
    • Emotioneel loyalty
    • Personalized rewards
    • Loyalty-enhanced data collection and usage
Lotte Derichs-Sluiter

Lotte Derichs-Sluiter


As a marketing consultant I bridge the business with technology within the customer engagement suite, specifically in my interest area of loyalty. So in other words how do you come from a strategy into specific requirements and processes to eventually find the best technology fit for a company or brand.
As a former athlete I am goal-oriented with a personal mission: to improve the quality (of life), both on a business level for clients and end-customers as on a personal level.

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