Attention predicts 3x more effectively than viewability
Forget viewability. Who wants to advertise successfully, bets on attention!
Time to shift our focus definitively!
In an industry that is always changing, it is important that everyone moves with it. And lead the way where possible. The attention economy requires a different approach to online advertising. Angela is going to share findings and make clear what is needed to bring the quality of campaigns and media deployment to a higher level. Finally she reveals how creative effectiveness can be improved.