Digital Marketing Live!

Attention predicts 3x more effectively than viewability. Forget viewability. Who wants to advertise successfully, bets on attention!

11:20 30 minutes presentation Stage 6
Angela Tropper Teads

Forget viewability. Who wants to advertise successfully, bets on attention!

Time to shift our focus definitively!

In an industry that is always changing, it is important that everyone moves with it. And lead the way where possible. The attention economy requires a different approach to online advertising. Angela is going to share findings and make clear what is needed to bring the quality of campaigns and media deployment to a higher level. Finally she reveals how creative effectiveness can be improved.

Angela Tropper

Angela Tropper


For more than a decade, Angela has worked at the paid (digital) advertising and media, working with leading brands and agencies. After years of experience within one of the biggest publishers in the Netherlands, she is now Head of Sales within Teads Netherlands. Angela has comprehensive knowledge on several topics, such as Attention Economy, where Teads together with partners does research on.

Angela loopt al ruim 10 jaar rond in de wereld van (digitale) reclame en media en heeft gewerkt met toonaangevende merken en bureaus. Na meerdere jaren ervaring te hebben opgedaan bij een van de grootste uitgevers in Nederland is zij nu Head of Sales bij Teads NL. Uitgerust met kennis op een breed scala aan onderwerpen ligt haar focus nu op de Aandachtseconomie, waar Teads in samenwerking met partners onderzoek naar doet.

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