Digital Marketing Live!

AI for good: using automation to increase brand positivity

13:20 30 minutes presentation Stage 6
Corina Bordeianu Booking.com

In a social media landscape full of trolls and bots, there are ways to increase brand positivity using Artificial Intelligence and Smart Bidding. In this presentation you will find out how Booking.com is using Sprinklr built in engagement & advertising automations to increase one of their key brand metrics: social media brand positivity.

Corina Bordeianu, Booking.com (i.s.m. Sprinklr)

Corina Bordeianu

Corina Bordeianu

Booking.com

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