Digital Marketing Live!

Win back attention with creativity and context!

13:40 25 minutes roundtable Roundtable 11
Harmen Tjaarda GumGum

Are you ready to listen to the data? Hear from Harmen Tjaarda as he challenges industry leaders in a high end debate over winning attention in the new digital era and shares the top 3 ways to re-engage consumers online. 

In a recent study conducted by the Harris Poll for GumGum, it was found that 65% of consumers would be tempted to buy from an online ad relevant to the page, in contrast to only 35% if that ad was based on content they viewed in the last 30 days. Attend this session, hear about the data and learn how to win back attention with creativity and context.

Harmen Tjaarda

Harmen Tjaarda


Harmen Tjaarda, SVP Strategic Development and Customer Success for GumGum EMEA, is a world-class expert in the field of Programmatic Display and has years of demonstrated history of leading various trading teams. Before JustPremium’s acquisition by GumGum in 2021, Harmen worked alongside Eric Visser from the very first days of JustPremium and held the position of Chief Revenue Officer and Managing Director in North America and LATAM. Before joining the advertising world, Harmen had a successful career in finance and was working as a financial trader on the Stock Exchange. In 2013, Harmen re-locates from Amsterdam to New York with the mission to expand JustPremium’s business in the West Globe and establish JustPremium as the standard for programmatic Rich media in the region.

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