Privacy-friendly marketing stack: balancing business insights, data activation and compliance

Learn why privacy should be an important part of a value-driven marketing strategy. Get actionable advice on what steps you can take to strike the right balance between legal and marketing perspectives.

By sitting at our roundtable you will learn:

• How to create a value-driven marketing strategy that strikes the right balance between legal and marketing perspectives
• What privacy risks are involved in using popular marketing tools – CRMs, analytics, customer chats, remarketing platforms, marketing automation and more
• How to run a technical audit to select the best MarTech vendor
• What you can do to introduce compliant data collection processes in your company