Digital Marketing Live!

Privacy-friendly marketing stack: balancing business insights, data activation and compliance

11:20 25 minutes roundtable Roundtable 2
Piotr Korzeniowski Piwik PRO

Learn why privacy should be an important part of a value-driven marketing strategy. Get actionable advice on what steps you can take to strike the right balance between legal and marketing perspectives.

By sitting at our roundtable you will learn:

  • How to create a value-driven marketing strategy that strikes the right balance between legal and marketing perspectives
  • What privacy risks are involved in using popular marketing tools – CRMs, analytics, customer chats, remarketing platforms, marketing automation and more
  • How to run a technical audit to select the best MarTech vendor
  • What you can do to introduce compliant data collection processes in your company
Piotr Korzeniowski

Piotr Korzeniowski

Piwik PRO

Piotr is an expert in technical and legal aspects of implementing analytics solutions in the government and financial sectors. At Piwik PRO, he is responsible for day-to-day operations, service delivery, and partnerships. Prior to Piwik PRO, he worked for companies in the IT and financial industries, including HP and KPMG.

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