Digital Marketing Live!

How to Create Content that Converts

13:00 30 minutes 13
Dries Ghielens Taboola

Human attention is a scarce resource. The challenge for content creators is to engage and captivate the audience. In a playful manner we will demonstrate how to shape up your content marketing strategy to capture and hold your audience’s attention by uncovering the psychology behind online behaviour and the latest consumer trends. This interactive session will have practical tips on how to optimize your campaigns with new data insights shared with you from across the Taboola network to achieve your marketing goals (and target the right audience).

Dries Ghielens

Dries Ghielens


Dries is a Sales Executive for Taboola. He is responsible for the advertiser partnerships in the Netherlands. Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

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