This session gives a basic introduction to content marketing & native advertising. What is it? Why would you use it and how do brands and agencies use it? How do you create the right content and build a native strategy? Taboola will present the advantages of native advertising and showcase examples from different verticals.
Taboola
As Regional Director, Harry Levy is heading up the business and growth of the France & Benelux region at Taboola. The France and Benelux team consists of more than 30 people working hand-in-hand with publishers and advertisers. Specifically for advertisers, Taboola solutions help them distribute their content and reach new audiences through native advertising campaigns on publisher sites across the globe.