Digital Marketing Live!

How agile consumer insights help you to improve your marketing

11:20 25 minutes roundtable Roundtable 12
Adrian Adam Kantar

The ability to adapt quickly to an ever-changing environment is a key success factor. Marketers need to have processes and solutions that are both rigorous and agile, so they can make timely decisions. 

We will show best practices on how to successfully gain consumer insights in an agile way. Find out how to use state-of-the-art agile solutions to get robust, yet fast (15 minutes) and cost-effective consumer insights when testing logo’s, packaging, creatives, concepts and more!

Adrian Adam

Adrian Adam

Kantar

“Hello, I’m Adrian and I’m here to help you understand how next level Agile research can help you grow your brand. Over the last years I’ve been passionate about Agility, SaaS solutions and new technologies, and I can’t wait to tell you more about Kantar Marketplace!” – Adrian Adam

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