Digital Marketing Live!

How agile consumer insights help you to improve your marketing

13:00 25 minutes roundtable Roundtable 12

The ability to adapt quickly to an ever-changing environment is a key success factor. Marketers need to have processes and solutions that are both rigorous and agile, so they can make timely decisions. 

We will show best practices on how to successfully gain consumer insights in an agile way. Find out how to use state-of-the-art agile solutions to get robust, yet fast (15 minutes) and cost-effective consumer insights when testing logo’s, packaging, creatives, concepts and more!

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