Digital Marketing Live!

Framework for the future of digital advertising

10:40 25 minutes roundtable Roundtable 11

Introducing The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data.

In this fast-paced world, it’s important to ask the right questions. Harmen Tjaarda, MD for The Netherlands, Belgium, Nordics and Spain is inviting industry leaders for a high end discussion on the challenges brands and advertisers are facing in a privacy-first era. Tune in as they break down three key aspects of reaching users at the right mindset: context, creativity, and attention.

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