Building a business is like raising a toddler. It’s all about priorities. First learn to walk, then to talk, and then to use the potty. Similarly, with startups, first you define your product, business model, then distribution. And for both, character, talent and traits will follow.
dentsuACHTUNG!
Gerben van der Zwaard is strategy director at dentsuACHTUNG! and runs the agency’s hub that specializes in brand positioning and identity work. The past years, the team crafted the foundation for brands like Crisp, Check and Catawiki. Their latest work for new-kid-on-the-dock Propel sets sail to be the revolution in electric boat propulsion.