The Heart of Artificial Intelligence (Engelstalig)
If artificial intelligence is, by definition, artificial, how can it have a heart, how can it have emotions? On the other hand, if AI is the product of thinking, feeling people, how can it not have a heart? This is a critical question for marketers who want to trigger emotional reactions from consumers but who also rely always more on algorithms and automation. This keynote will provide a deep dive in the current state of AI, what we can expect from it as consumers, marketers and brands.